Commercially clear from the start.
Custom software is scoped around the workflow and risk involved. These figures help establish likely investment before discovery.
Discovery & solution planning
Requirements, workflow mapping and a practical technical/delivery plan.
Starter MVP
Typically 10–15 focused development days for a defined core web-app workflow.
Support & improvement
Ongoing maintenance arrangements can be agreed around the live system and required response level.
| Service | Indicative price | Typical fit |
|---|---|---|
| Ad-hoc development / changes | £45.50/hour | Small changes, investigation and support |
| Half-day development | £161 | Up to 3.5 hours focused development |
| Full development day | £318.50 | Up to 7 hours focused development |
| Discovery & solution planning | From £318.50 | Requirements, workflow mapping and technical plan |
| Minimum fixed-price project | From £955.50 | Protects both sides from under-scoping very small custom projects |
| Prototype / proof of concept | £955.50–£1,911 | Typically 3–6 days to validate a workflow or product idea |
| Starter MVP | £3,185–£4,777.50 | Typically 10–15 days: core journey, database and basic admin |
| Business system | From £6,650 | Multiple workflows, roles, integrations and automation |
All prices are indicative. Final pricing depends on agreed scope. Figures exclude VAT where applicable, third-party subscriptions, infrastructure and pass-through provider charges unless expressly included.
The number of screens is rarely the main factor.
Business rules
Complex pricing, eligibility, approval and exception logic takes more care to model and test.
Integrations
Payments, messaging and external APIs introduce provider dependencies, authentication and failure cases.
Roles & permissions
Customer, staff, manager and administrator experiences can each require distinct access rules and actions.
Data migration
Cleaning and importing historic spreadsheets or legacy-system data can be a project in itself.
Operational risk
Systems handling money, compliance or time-critical work need stronger safeguards and testing.
Launch requirements
Hosting, environments, domain setup, monitoring and production migration affect delivery effort.
Scope first, price second.
A fixed price only works when both sides know what is included. Larger or uncertain work therefore starts with discovery rather than a guess.
Typically included in a build quote
- Agreed features and workflows
- Development and internal testing
- Reasonable review/fix cycle against scope
- Production setup explicitly listed in the proposal
- Handover information agreed for the project
Typically separate unless quoted
- Third-party provider fees
- Paid licences and messaging charges
- Major new scope after approval
- Large data cleansing/migration exercises
- Ongoing support after any included warranty period
Need a firm quote?
Send the workflow, current tools and desired outcome. If the scope is uncertain, discovery is the right first step.